Black by popular demand

The diversity, vibrancy, and beauty of African print is an accurate representation of the people of Africa. With a wide range of textiles, colors, and designs, African print has taken the fashion world by storm.


More and more world-famous celebrities are embracing African culture and celebrating it on worldwide platforms. This has brought a new found appreciation and support of black-owned businesses, black talent and creations, and overall black excellence. By showcasing African designs, new opportunities have been created for young and upcoming designers in the market as the demand for African designs and products has increased significantly.



From breaking moulds in Film (Black Panther), Music (Ray Charles) and literature (Bernardine Evaristo), African designs, styles and fabrics are breaking barriers and paving the way for a new generation of black.