EGYPT - THE HEART OF FASHION AND BEAUTY



It is no secret that the conception of fashion and beauty originated from Egypt. Even to this day, designers largely draw inspiration from the ancient Egyptian style.


Embroidery, Pleating, draping, wrapping, Jewellery design, feathers, sequins, are but a few examples of Egypt's dominating influence on the fashion industry. With their discovery of gold, they crafted and adorned themselves in elaborate jewellery designs signifying the amount of wealth each one possessed.


Some of our favourite designs such as the maxi dress, wrap-around skirts and chokers were all inspired by and translated from ancient Egyptian fashion. This is why Egypt will always be a leader as the source of fashion and design inspiration; their creativity and innovative ability remain unrivalled.


African styles continue to dominate the fashion industry as designers continue to draw inspiration from our culturally rich continent.