Why African Fashion Is Taking The World By Storm

SOCIAL MEDIA HAS ENABLED GREATER EXPOSURE OF AFRICAN CLOTHING


The ease and reach to which things can be shared and people can be reached has lead to a much broader range of tastes being served. This can be referred to as the ‘Long Tail’ of African Fashion so to speak. So that even those who previously did not really have interest, due to not seeing anything they liked, now have abundant choices.


HE AFRICAN DIASPORA (ESPECIALLY MILLENNIALS) ARE RE-LEARNING AND RE-ENGAGING WITH THEIR CULTURE



The increased interest over the last few years (due in large part to the increased availability of information from sources such as YouTube and Wikipedia), have lead to many in the African diaspora re-engaging and re-learning their culture. And that includes Fashion.